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Creates tailored copy and content for agency clients across different industries, audiences, and business goals.
Rita Penn
INTRODUCTION
I put words to work and make every one earn its place.
ABOUT
Because “Good Enough” Copy Usually Isn’t
Your business has something worth saying. The challenge is saying it in a way people understand, remember, and act on. I spent years helping clients do exactly that as a freelance copywriter, and now I bring that experience to my work at WordsWhale. I adapt the voice, message, and structure to fit each client’s needs, whether the goal is more clarity, stronger engagement, better conversions, or all three. No filler. No one-size-fits-all formulas. Just purposeful copy built to earn its place.
COPY YOU CAN COUNT ON
What You Get When Every Word Has a Job
Every project starts with your brand, your audience, and what you need the content to accomplish. Rita combines thoughtful strategy with adaptable writing to create copy that feels right, reads clearly, and works toward a defined goal.
100%
Tailored
100%
On-Brand
100%
Targeted
100%
Goal-Driven
CAPABILITIES
More Than a Way With Words
Good copy takes more than clever phrasing. Rita combines writing, strategy, structure, and audience insight to create content that sounds right and works hard.
Copywriting
Words written to capture attention, communicate value, and inspire action.
Voice Matching
Copy that sounds like your brand, not the person who wrote it.
Message Strategy
The right ideas, organized around what your audience needs to understand.
Content Structure
Information arranged so readers can follow it, scan it, and act on it.
SEO Writing
Search-aware content that still sounds natural, useful, and human.
Content Refinement
Existing copy improved for clarity, consistency, tone, and performance.
EXPERIENCE
Experience That Works in Your Favor
Rita brings the flexibility of a freelance background and the collaborative strength of agency experience. That means you get writing shaped by real client needs, clear business goals, and a wide range of brand voices.
WordsWhale
2026-Present
Senior Copywriter
VirtuosOnline
2023-2026
Copywriter
Developed content that fits each client’s voice, supports their goals, and serves a clear purpose.
Independent
2018-2023
Freelance Copywriter
Worked directly with clients to develop clear, engaging content built around their brand, audience, and objectives.
SKILLS
Focused on What Makes Copy Work
Rita approaches every project with four priorities that help turn ideas into content people can understand, trust, and act on.
Clear Communication
Brand Consistency
Reader Relevance
Business Purpose
PORTFOLIO
The Proof Is in the Paragraphs
Take a look at how Rita gives ideas a clearer voice, stronger structure, and a better chance of getting noticed.
Websites That Get to the Point
Websites That Get to the Point
Clear, compelling website copy that helps businesses explain what they do, communicate why it matters, and guide visitors toward the next step without unnecessary complexity or confusion.Landing Pages That Lead Somewhere
Landing Pages That Lead Somewhere
Focused messaging designed to capture attention, build interest, address the reader’s needs, and encourage a specific action with a clear and persuasive path from start to finish.Blogs Worth Reading
Blogs Worth Reading
Helpful, well-structured content created to answer real questions, demonstrate expertise, build trust with readers, and support stronger long-term visibility for the brand.Messages That Sound Like the Brand
Messages That Sound Like the Brand
Voice, positioning, and key messages shaped to feel consistent, recognizable, and true to the business, giving every piece of content a stronger sense of identity.SEO Without the Awkwardness
SEO Without the Awkwardness
Search-aware writing that supports visibility while still sounding natural, useful, and human, with keywords and structure incorporated in a way that never distracts from the reader.Copy That Needed a Second Draft
Copy That Needed a Second Draft
Editing and refinement that removes clutter, improves flow, sharpens the message, and strengthens the overall content without losing the original meaning or personality.TRUSTED BY
Good Company Deserves Good Copy
Rita has written for businesses across different industries, helping each one communicate more clearly, sound more like itself, and connect with the people it wants to reach.
TESTIMONIALS
See What Better Copy Can Change
From clearer messaging to stronger engagement and better conversions, Rita helps clients turn content challenges into business results.
We knew our service was strong, but our website was making people work too hard to understand it. Rita reorganized the message, simplified the language, and brought the real benefits to the front. The new copy feels much more like us, and potential clients now understand what we offer within seconds.
Lauren Mitchell
Boxify Moving & Storage
Rita picked up our voice remarkably quickly. She managed to make the writing more polished without making it sound corporate or generic. Every page feels consistent, confident, and natural. We spend far less time rewriting drafts internally, and the content is much easier for our team to use across campaigns.
Marcus Reed
PPC Works
Rita understood that our copy needed to feel as considered and refined as the arrangements we create. She gave the brand a more distinctive voice, clarified what sets our work apart, and made the entire website feel more luxurious without becoming overly formal. The new messaging feels elegant, confident, and completely aligned with the clients we want to attract.
Elena Marlowe
Flowers of the World
REFERRAL OFFER
Bring Better Words to Your Brand for Less
Discover WordsWhale through Rita and receive preferred pricing on your first qualifying project. Choose the support your content needs, mention Rita when you get in touch, and the applicable discount will be included in your proposal.
Single Project
10% Off
New WordsWhale clients
One defined content project
Copywriting or editing services
Applied to the first proposal
Website Copy
15% Off
Multi-page website projects
New copy or full rewrites
Consistent messaging and voice
Applied to qualifying packages
Content Series
15% Off
Six or more related articles
Shared topic or campaign
Planning, writing, and editing
Applied to the complete series
Brand Messaging
10% Off
Positioning and key messages
Brand voice development
Value propositions
Applied to qualifying projects
FAQ
Know What to Expect Before We Start
Get clear answers about Rita’s role, the WordsWhale process, project fit, revisions, and the referral discount available through her website.
Do you still take freelance projects?
I no longer take on projects independently as a freelancer. I now create copy as part of the WordsWhale team, so you get my direct writing experience along with the structure, support, and broader capabilities of an agency.
What types of content do you write?
I write website copy, landing pages, blog posts, article series, brand messaging, SEO-informed content, and content that needs editing or refinement. I tailor the format, voice, and approach to your audience, goals, and project requirements.
Will you match my brand voice?
Yes. I adapt my writing style to fit your brand rather than using the same voice for every client. I consider your existing messaging, audience, tone, positioning, and business goals before shaping the final copy.How does your revision process work?
Revisions are handled through the WordsWhale project process and follow the agreed scope. I review your feedback carefully, then refine the copy to improve its accuracy, clarity, tone, and alignment with your goals.How do I receive your discount?
Contact WordsWhale through my website or mention Rita Penn when submitting your inquiry. The team will confirm whether your project qualifies and include the applicable referral discount in your proposal.
CONTACT
Ready for words that work?
Tell me what your brand needs, and I will help connect you with the right WordsWhale solution for your message, audience, and goals.